15
Jul, 13

Rent a Handbag

Rent a Handbag

Women’s Wear Daily recently that Doir will team up with Berlin contemporary art star Anselm Reyle for a line of accessories, handbags and makeup just in time for Miami’s Art Basel. Perhaps Reyle’s thoroughly modern take on these bags and small leather goods is an indication that LVMH is done being so precious with the Dior aesthetic?

Dior is a huge, venerable brand, after all, and ignoring the opportunity cash in on that history via lust worthy handbags is not a very LVMH thing to do. Dior could be selling purses hand over fist, but for the past half a decade or so, the powers that be have more or less completely declined the opportunity.

This artist collaboration, the first of its kind for Dior, feels like a step in the right direction for a brand that hasn’t attempted to make any kind of serious handbag statement since the gaucho bags in the mid-2000’s. You don’t have to look beyond the bounds of LVMH to see what pop art can do to invigorate a handbag line – Haruki Murakami and Stephen Sprouse for Louis Vuitton, anyone?

Even more than that, though, Louis Vuitton has grown so much under the guidance of Marc Jacobs because he’s been willing and able to burn a portion of the company’s heritage to the ground and build it anew. He dispensed with the stuffiness but left the iconic visuals of the brand intact, and Dior would be well advised to attempt to follow suit. Based on the gold metallic and matte versions of the Lady Dior with skewed quilting, LVMH may be ready to take the necessary steps.

The bags will debut at an Art Basel pop-up shop in early December, and then ship to select Dior boutiques worldwide in January starting in London and Paris. Prices will start at around £157 for one of the pictured bracelets and head up to about £3000 for a metallic Lady Dior bag. If there are any other bags you would like us stock so you can rent a handbag from us, get in touch. We make renting a handbag very easy and above all satisfying.

Take a look at the collection

 

Rent a Handbag

Rent a Handbag

 

Rent a Handbag

Rent a Handbag

 

           

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